A promotional schedule of occasions and particular provides, usually spanning a yr, designed to draw and retain prospects at a selected restaurant institution. This schedule would possibly embody each day specials, weekly promotions, month-to-month themed occasions, and annual celebrations. An instance can be a recurring “Burger & Beer Evening” each Thursday, or a “Youngsters Eat Free” promotion on Sundays.
These schedules present important benefits for companies. They drive repeat enterprise by offering predictable worth to common patrons. They’ll additionally entice new clientele by limited-time provides and create a way of neighborhood across the institution. Traditionally, such advertising and marketing instruments have performed a significant function within the restaurant trade, constructing model loyalty and driving income throughout slower durations. They’re typically linked to seasonal modifications or native occasions, maximizing their impression.