A curated assortment of Laneige’s prime merchandise, typically introduced as a vacation countdown, sometimes showcases the model’s “Manifest Glow” marketing campaign. This marketing campaign emphasizes attaining radiant and healthy-looking pores and skin by way of a devoted skincare routine. These curated units ceaselessly function trial sizes of widespread gadgets, such because the Water Financial institution Blue Hyaluronic Cream, Lip Sleeping Masks, and Cream Pores and skin Refiner, offering customers with a possibility to expertise a variety of merchandise. This enables exploration of the model’s choices and discovery of potential new favorites inside a handy, typically cost-effective, format.
Such curated units supply important worth to each customers and the model. For customers, these collections present a lower-risk entry level to discover a premium skincare line. They’ll experiment with numerous merchandise to find out suitability and efficacy for his or her particular person pores and skin sort and issues earlier than committing to full-sized purchases. For Laneige, these curated units function efficient advertising instruments, driving product discovery, model consciousness, and in the end, gross sales. The vacation season timing typically amplifies these results attributable to elevated client spending and gift-giving. This observe of providing curated magnificence units has an extended historical past, evolving from easy present baskets to classy, themed collections reflecting present skincare developments.