Such a fundraising marketing campaign facilities round a calendar that includes numerous actions, providers, or prizes assigned to completely different dates. Supporters buy a date (or a number of dates) on the calendar, successfully “choosing a date,” for an opportunity to win or expertise the related providing. As an illustration, a calendar would possibly characteristic a home-cooked meal from a group member on one date, a present certificates to a neighborhood enterprise on one other, or a bigger prize, reminiscent of an electronics merchandise, on a 3rd.
Such fundraising fashions provide a number of benefits. They will interact a broad viewers because of the different nature of the potential rewards. This flexibility permits for personalisation primarily based on the group’s pursuits and assets, from providing easy experiences to showcasing distinctive, locally-sourced prizes. The prolonged timeframe of a calendar-based marketing campaign additionally supplies ongoing visibility and a number of alternatives for group engagement in comparison with single-day occasions. Traditionally, raffle-style fundraisers using calendars have been a well-liked alternative for colleges, golf equipment, and non-profit organizations.