Any such fundraising entails promoting a calendar that includes photographs, paintings, recipes, or different content material related to the group or trigger. A key side is the collection of a particular date (or dates) throughout the calendar 12 months linked to an occasion, prize drawing, or particular recognition. For instance, a college may promote a calendar the place every date represents an opportunity to win a prize donated by native companies. Purchasers choose a date, and if their chosen date is drawn, they win the corresponding prize.
Choosing the proper dates for drawings or particular occasions is essential for maximizing participation and producing pleasure. Strategic date choice can align with current holidays, college occasions, or group celebrations, rising the calendar’s enchantment and inspiring broader group involvement. This strategy gives a comparatively low-cost fundraising alternative whereas offering tangible worth to supporters. Moreover, it could possibly function a year-long promotional software, maintaining the group or trigger top-of-mind.
This text will discover the varied points of implementing this fundraising technique, together with planning, design, advertising and marketing, authorized concerns, and finest practices for profitable execution. It’ll present steerage on maximizing group engagement and reaching fundraising objectives.
1. Theme Choice
A compelling theme is the inspiration of a profitable calendar fundraiser. It supplies a cohesive narrative that resonates with the audience, rising the perceived worth of the calendar and inspiring purchases. The theme straight influences the visible design, the kinds of prizes supplied, and the general advertising and marketing technique.
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Goal Viewers Alignment
The chosen theme ought to replicate the pursuits and values of the supposed viewers. A calendar designed for gardening fans, as an illustration, may showcase seasonal blooms and provide gardening instruments as prizes. Conversely, a calendar focusing on historical past buffs might characteristic historic occasions or landmarks with associated prizes.
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Visible Cohesion
The theme dictates the visible parts of the calendar, making certain a constant aesthetic. A nature-themed calendar would doubtless make the most of pictures of landscapes or wildlife, whereas a calendar selling native artists may showcase their paintings. This cohesive design enhances the calendar’s enchantment and reinforces the theme.
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Prize Relevance
Prizes ought to align with the chosen theme to maximise their enchantment to the audience. Providing cooking courses as prizes in a culinary-themed calendar or tickets to a neighborhood sports activities workforce’s video games in a sports-themed calendar reinforces the connection and will increase the motivation to take part.
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Advertising and Promotion
The theme supplies a framework for advertising and marketing and promotional efforts. It permits for focused messaging and outreach, specializing in the particular pursuits of the audience. This centered strategy will increase the effectiveness of promoting campaigns and drives increased engagement.
Efficient theme choice unifies all points of the calendar fundraiser, from design to prize choice and advertising and marketing, making a cohesive and interesting expertise for potential supporters. A well-chosen theme strengthens the reference to the audience, in the end contributing to the fundraiser’s success. For instance, a historic society may select a theme primarily based on native historical past for its calendar, rising its relevance to the group and maximizing its fundraising potential.
2. Prize Acquisition
Prize acquisition kinds a important element of calendar-based fundraising, straight influencing participation charges and total success. The standard and enchantment of the prizes supplied considerably affect the perceived worth of the calendar and incentivize potential supporters to buy. A strategic strategy to prize acquisition entails cautious consideration of the audience, price range constraints, and the general fundraising objectives.
Securing fascinating prizes requires a multi-faceted strategy. Creating relationships with native companies can result in donated prizes, decreasing bills and fostering group partnerships. Exploring various acquisition strategies like soliciting donations from people or leveraging current sources throughout the group can additional increase prize choices. Establishing clear standards for prize choice ensures alignment with the calendar’s theme and audience. As an illustration, a calendar specializing in native delicacies may characteristic reward certificates to space eating places, obtained via partnerships with these companies. A faculty fundraising calendar may provide prizes like college provides or tickets to highschool occasions, leveraging current sources.
Efficient prize acquisition requires cautious planning and execution. Creating a complete prize acquisition technique, exploring various sourcing strategies, and establishing clear choice standards contribute to a profitable calendar fundraiser. The standard and relevance of prizes straight affect participation and contribute considerably to reaching fundraising goals. Challenges akin to securing high-value prizes or managing logistical points of prize assortment and distribution have to be addressed proactively. Profitable prize acquisition strengthens the connection between the calendar and its audience, maximizing its fundraising potential.
3. Calendar Design
Calendar design performs a pivotal function within the success of a “pick-a-date” fundraiser. A visually interesting and well-organized calendar enhances its perceived worth, encouraging potential supporters to take part. Efficient design seamlessly integrates the chosen theme, clearly presents the dates accessible for choice, and showcases the prizes related to every date or interval. The design should steadiness aesthetic enchantment with performance, making certain ease of use and clear communication of important info. For instance, a calendar that includes high-quality photographs associated to the fundraising trigger, clearly marked dates, and attractive prize descriptions is extra prone to appeal to consideration and generate curiosity than a poorly designed or cluttered calendar.
A number of key design parts contribute to a profitable “pick-a-date” fundraising calendar. Excessive-quality photographs or paintings related to the theme improve visible enchantment. Clear typography and format guarantee readability and ease of date choice. Strategic use of colour and white house creates a visually participating and uncluttered presentation. Distinguished show of prize info additional incentivizes participation. A calendar designed for a wildlife conservation group, as an illustration, may characteristic gorgeous pictures of native animals, with clear descriptions of the prizes related to every date, akin to guided nature walks or wildlife sanctuary memberships.
Cautious consideration of calendar design maximizes the effectiveness of this fundraising strategy. A well-designed calendar not solely serves as a fundraising software but additionally acts as a promotional merchandise, reinforcing the group’s model and message. Design selections straight affect the calendar’s perceived worth and contribute considerably to its total success. Navigating design challenges, akin to balancing visible enchantment with info readability, making certain accessibility for all customers, and deciding on cost-effective printing options, requires strategic planning and execution. Efficient calendar design strengthens the fundraising marketing campaign, enhances engagement, and in the end contributes to reaching fundraising objectives.
4. Date Project
Date project is an important component within the operational construction of a “calendar fundraiser decide a date” program. The method of assigning particular dates (or date ranges) to particular prizes, occasions, or recognitions straight influences participant engagement and the general success of the fundraiser. A well-defined date project technique ensures transparency, builds anticipation, and maximizes the perceived worth of every calendar buy.
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Transparency and Equity
Clearly assigning dates to prizes ensures transparency and builds belief with individuals. A publicly accessible and simply understood system for date project demonstrates equity and eliminates any notion of bias. This transparency fosters confidence within the fundraising course of, encouraging larger participation. For instance, publishing a transparent record of dates and their corresponding prizes on the group’s web site or together with a printed insert with the calendar promotes transparency and builds belief.
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Creating Anticipation and Pleasure
Strategic date project can construct anticipation and pleasure all through the period of the fundraiser. Assigning particular dates to high-value prizes or associating dates with particular occasions creates a way of anticipation and encourages individuals to observe the calendar all year long. This sustained engagement retains the group and its trigger top-of-mind, selling continued assist. Assigning dates near in style holidays or group occasions can additional amplify pleasure and participation.
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Maximizing Perceived Worth
The perceived worth of every calendar buy could be influenced by how dates are assigned. Assigning extra frequent smaller prizes alongside much less frequent bigger prizes creates a balanced strategy that appeals to a wider vary of individuals. This technique ensures that each participant has an affordable likelihood of profitable whereas nonetheless providing the attract of serious prizes. Moreover, associating dates with particular experiences or recognition, akin to “Volunteer Appreciation Day” or “Donor Recognition Week,” provides intangible worth past the bodily prizes.
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Logistical Simplicity and Effectivity
A well-defined date project system simplifies logistical processes, significantly winner choice and prize distribution. Clear date assignments facilitate environment friendly winner identification and streamline the method of distributing prizes. This reduces administrative overhead and ensures well timed supply of prizes, enhancing participant satisfaction and the general effectivity of the fundraiser. Using a digital platform for date project and winner choice can additional simplify these logistical points.
Efficient date project contributes considerably to the success of a “calendar fundraiser decide a date” program. By prioritizing transparency, constructing anticipation, maximizing perceived worth, and simplifying logistical processes, organizations can successfully leverage date project to attain their fundraising goals and improve group engagement. Cautious consideration of those aspects contributes to a optimistic participant expertise and reinforces the general effectiveness of this fundraising technique.
5. Pricing Technique
Pricing technique is a important determinant of success in a “calendar fundraiser decide a date” program. The value level established for the calendar straight influences gross sales quantity and total profitability. A well-defined pricing technique balances affordability for the audience with the necessity to generate adequate income to fulfill fundraising objectives. Cautious consideration of manufacturing prices, perceived worth, competitor pricing, and fundraising goals informs the event of an efficient pricing technique.
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Price Evaluation
A complete value evaluation is key to establishing a viable value level. Calculating manufacturing prices, together with design, printing, advertising and marketing supplies, and prize acquisition, supplies a baseline for figuring out the minimal value required to keep away from monetary loss. Precisely assessing these prices ensures that the chosen value level covers bills whereas contributing to fundraising goals. As an illustration, understanding the per-unit printing value and factoring within the complete worth of prizes helps set up a minimal worthwhile value.
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Perceived Worth
The perceived worth of the calendar considerably influences shopper buying choices. Elements akin to the standard of the calendar’s design and printing, the attractiveness of the prizes, and the perceived good thing about supporting the group contribute to its total worth proposition. Aligning the worth level with the perceived worth maximizes gross sales potential. For instance, a calendar that includes high-quality paintings and fascinating prizes can justify a better value level than a calendar with much less interesting options.
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Market Evaluation
Researching competitor pricing and understanding the audience’s buying conduct supplies worthwhile insights for setting a aggressive value. Analyzing comparable fundraising initiatives throughout the group helps decide a value vary that aligns with market expectations. Understanding the audience’s disposable earnings and willingness to spend on charitable causes additional informs pricing choices. As an illustration, a calendar focusing on a high-income demographic may command a better value than one aimed toward a pupil inhabitants.
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Profitability Targets
Clearly outlined fundraising goals drive the event of a pricing technique. The specified revenue margin informs the worth level, making certain alignment with fundraising objectives. Calculating the variety of calendars wanted to be bought at a given value level to achieve the fundraising goal supplies a transparent metric for evaluating the effectiveness of the pricing technique. For instance, if the fundraising aim is $10,000 and the revenue margin per calendar is $5, the group must promote 2,000 calendars to attain its goal.
A well-defined pricing technique is important for maximizing the effectiveness of a “calendar fundraiser decide a date” program. Balancing value concerns, perceived worth, market dynamics, and profitability targets ensures monetary viability whereas maximizing participation and reaching fundraising goals. Efficient pricing contributes considerably to the general success of this fundraising strategy.
6. Advertising and Promotion
Advertising and promotion type the cornerstone of a profitable “calendar fundraiser decide a date” program. These actions straight affect public consciousness, generate curiosity, and in the end drive calendar gross sales. A well-structured advertising and marketing and promotion technique successfully communicates the calendar’s worth proposition, highlighting the trigger it helps, the distinctive “decide a date” mechanic, and the engaging prizes accessible. Focused outreach ensures the message reaches the supposed viewers, maximizing engagement and conversion charges. For instance, a neighborhood animal shelter utilizing a pet-themed calendar may associate with native pet provide shops to advertise the calendar and attain pet house owners straight. A faculty may make the most of parent-teacher group networks and college bulletins to advertise their calendar throughout the college group.
Efficient advertising and marketing leverages a multi-faceted strategy. Using a mixture of digital and conventional advertising and marketing channels expands attain and caters to various viewers segments. Social media platforms provide cost-effective means to interact potential supporters, construct pleasure, and disseminate details about the calendar and the trigger. Print media, akin to native newspapers or group newsletters, can lengthen the marketing campaign’s attain to audiences much less lively on-line. Direct outreach via e mail campaigns, group occasions, and partnerships with native companies additional amplifies promotional efforts. Constructing relationships with group influencers and native media retailers generates optimistic publicity and expands consciousness. Using clear calls to motion throughout all advertising and marketing supplies encourages instant engagement and drives calendar gross sales. A historic society, as an illustration, might collaborate with native museums and historic websites to advertise their calendar and interact historical past fans.
Strategic advertising and marketing and promotion are important for maximizing the affect of a “calendar fundraiser decide a date” program. A well-defined technique successfully communicates the worth proposition, reaches the audience, generates pleasure, and drives calendar gross sales. Addressing challenges akin to restricted advertising and marketing budgets, reaching various viewers segments, and measuring marketing campaign effectiveness requires cautious planning and execution. Profitable advertising and marketing and promotion efforts considerably contribute to the general success of the fundraiser, enabling organizations to attain their fundraising goals and assist their respective causes.
7. Distribution Channels
Distribution channels are integral to the success of a “calendar fundraiser decide a date” program. Efficient distribution maximizes the calendar’s attain, making certain it lands within the palms of potential supporters. Strategic collection of distribution channels straight influences gross sales quantity and contributes considerably to reaching fundraising goals. The chosen channels ought to align with the audience’s habits and preferences, maximizing accessibility and comfort. As an illustration, a college fundraising calendar is perhaps distributed via college networks, parent-teacher associations, and pupil teams, making certain direct entry to the varsity group. A museum fundraising calendar might be distributed via the museum’s reward store, web site, and memberships, focusing on museum guests and patrons.
Optimizing distribution entails leveraging a wide range of channels. Direct gross sales via volunteers or designated gross sales representatives provide a customized strategy, facilitating engagement and constructing relationships throughout the group. On-line platforms, akin to e-commerce web sites or devoted fundraising platforms, lengthen attain past geographical limitations and provide handy buying choices. Partnering with native companies, group facilities, or related shops expands distribution attain and leverages current networks. Occasions, akin to gala’s, festivals, or group gatherings, present alternatives for direct gross sales and promote the fundraiser throughout the group. A calendar supporting a neighborhood environmental trigger might be distributed via partnerships with eco-conscious companies or at farmers’ markets, reaching environmentally acutely aware shoppers.
Strategic distribution channel choice is essential for maximizing the effectiveness of a “calendar fundraiser decide a date” program. A diversified strategy that mixes direct gross sales, on-line platforms, and strategic partnerships expands attain, will increase accessibility, and drives gross sales quantity. Successfully addressing challenges akin to managing logistics, making certain well timed supply, and monitoring gross sales throughout a number of channels requires cautious planning and execution. Profitable distribution maximizes the calendar’s visibility throughout the goal group, contributing considerably to reaching fundraising objectives and supporting the group’s mission.
8. Winner Choice
Winner choice constitutes a important element of the “calendar fundraiser decide a date” mannequin, straight impacting public belief and the fundraiser’s total integrity. Transparency and equity are paramount on this course of, reinforcing the legitimacy of the fundraiser and fostering continued group assist. The choice course of should adhere to established pointers and laws, making certain equitable outcomes and mitigating potential disputes. For instance, a clearly outlined course of, akin to a publicly held drawing or utilizing a random quantity generator comparable to pre-assigned dates, builds confidence and maintains transparency. A faculty conducting a calendar fundraiser may publicly draw profitable dates throughout a college meeting, making certain transparency and producing pleasure throughout the college group. An area charity may make the most of a licensed random quantity generator and publish the outcomes on their web site, providing verifiable impartiality.
A number of strategies provide appropriate approaches for winner choice. Public drawings present a clear and interesting expertise, fostering group involvement and producing pleasure across the fundraiser. Using random quantity mills ensures impartiality and eliminates potential bias. Third-party verification companies provide an added layer of credibility, significantly for high-value prizes or large-scale fundraisers. Selecting a way aligned with the dimensions and scope of the fundraiser ensures effectivity and maintains transparency. The chosen technique ought to be clearly communicated to individuals previous to the calendar sale, fostering belief and setting clear expectations. Documenting the choice course of completely supplies a verifiable report and mitigates potential challenges or disputes. A raffle-style drawing at a group occasion gives transparency and reinforces group engagement. On-line random quantity mills present environment friendly and unbiased choice, particularly for larger-scale fundraisers.
Efficient winner choice contributes considerably to the long-term success of “calendar fundraiser decide a date” applications. Clear and pretty carried out choice processes construct belief throughout the group, encouraging continued participation and assist for future fundraising initiatives. Addressing potential challenges, akin to making certain well timed notification of winners, managing prize distribution logistics, and dealing with potential disputes, requires proactive planning and clear communication. Cautious consideration of those points reinforces the integrity of the fundraiser and strengthens its optimistic affect throughout the group. Efficiently navigating these parts contributes to the general repute of the group and its future fundraising endeavors.
9. Authorized Compliance
Authorized compliance is paramount when conducting a “calendar fundraiser decide a date” program. Relying on the jurisdiction and the particular construction of the fundraiser, varied authorized necessities might apply, together with raffle and lottery laws, tax obligations, and disclosure necessities. Non-compliance may end up in important penalties, jeopardizing the fundraising effort and probably damaging the group’s repute. Understanding and adhering to related authorized frameworks is important for making certain the legitimacy and long-term success of the fundraiser. For instance, sure states have particular laws relating to raffles, requiring registration or licensing, whereas others might prohibit them altogether. Moreover, the worth of prizes supplied can set off completely different authorized necessities. Organizations should analysis and cling to native legal guidelines to make sure compliance.
A number of key authorized concerns apply to a lot of these fundraisers. Raffle and lottery legal guidelines fluctuate considerably between jurisdictions, dictating elements akin to permissible prize values, ticket pricing, and strategies of winner choice. Tax implications, together with potential tax liabilities for each the group and prize winners, have to be rigorously thought-about. Transparency and disclosure necessities mandate clear communication of fundraising procedures, prize particulars, and odds of profitable to potential individuals. Consulting with authorized counsel specializing in non-profit fundraising ensures compliance with all relevant laws and mitigates potential authorized dangers. As an illustration, precisely reporting earnings generated from the fundraiser and making certain correct tax documentation for prize winners are essential for sustaining transparency and complying with tax laws. Clearly outlining the phrases and situations of the fundraiser on the calendar itself or on accompanying promotional supplies ensures transparency and protects the group from potential authorized challenges.
Addressing authorized compliance proactively safeguards the group and ensures the long-term sustainability of fundraising efforts. Failure to adjust to related laws may end up in fines, authorized motion, and reputational harm. Due diligence in researching relevant legal guidelines and searching for professional authorized recommendation mitigates these dangers and fosters public belief. An intensive understanding of authorized compliance strengthens the group’s standing throughout the group and reinforces the integrity of its fundraising initiatives. Efficiently navigating these authorized complexities contributes to the general success and optimistic affect of the “calendar fundraiser decide a date” program. Neglecting these points can undermine the group’s credibility and jeopardize its skill to conduct future fundraising actions.
Regularly Requested Questions
This part addresses widespread inquiries relating to calendar-based fundraising using the “decide a date” mannequin.
Query 1: How does a “decide a date” calendar fundraiser work?
Contributors buy a calendar that includes designated dates linked to particular prizes or occasions. Upon buy, people choose a date (or generally a number of dates), and if their chosen date is drawn, they win the corresponding prize or attend the related occasion.
Query 2: What are the authorized concerns for working one of these fundraiser?
Authorized necessities fluctuate by jurisdiction. Compliance with native raffle and lottery laws is important, together with adherence to tax obligations and disclosure necessities. Consulting authorized counsel specializing in non-profit fundraising is really helpful.
Query 3: How are profitable dates chosen?
Frequent strategies embody public drawings, random quantity mills, or third-party verification companies. The chosen technique ought to prioritize transparency and equity, with clear communication to individuals previous to calendar gross sales.
Query 4: How ought to prizes be sourced for the calendar?
Prizes could be acquired via donations from native companies, particular person contributions, or leveraging current sources throughout the group. Prize choice ought to align with the calendar’s theme and audience.
Query 5: How ought to the calendar be priced to maximise fundraising potential?
Pricing ought to steadiness affordability for the audience with profitability objectives. Elements to contemplate embody manufacturing prices, perceived worth, competitor pricing, and total fundraising goals.
Query 6: What are efficient advertising and marketing methods for selling the calendar?
Efficient methods leverage a mixture of digital and conventional advertising and marketing channels, focusing on the particular viewers. Social media, print media, group occasions, and partnerships with native companies can increase attain and promote the fundraiser.
Cautious consideration of those often requested questions facilitates profitable implementation of a calendar-based fundraising program. Addressing these points proactively ensures authorized compliance, maximizes participation, and contributes to reaching fundraising objectives.
For additional info and detailed steerage on implementing a “calendar fundraiser decide a date” program, seek the advice of the sources supplied under.
Ideas for a Profitable Calendar Fundraiser
Maximizing the effectiveness of calendar-based fundraising requires cautious planning and execution. The next suggestions present steerage for a profitable marketing campaign.
Tip 1: Choose a Compelling Theme: A robust theme unifies the calendar and resonates with the audience. Contemplate viewers pursuits, native occasions, or related causes when deciding on a theme. A visually interesting and thematically constant calendar will increase its perceived worth.
Tip 2: Safe Excessive-High quality Prizes: Enticing prizes incentivize participation. Search donations from native companies, leverage current sources throughout the group, or contemplate artistic prize choices aligned with the chosen theme. Clearly outlined prize descriptions improve enchantment.
Tip 3: Prioritize Skilled Design: Spend money on skilled design companies to create a visually interesting calendar. Excessive-quality photographs, clear typography, and a well-organized format improve the calendar’s perceived worth and encourage purchases.
Tip 4: Set up a Clear Date Project Course of: Clearly outlined and publicly accessible date assignments guarantee equity and construct belief. Contemplate associating particular dates with particular occasions or high-value prizes to generate pleasure.
Tip 5: Develop a Strategic Pricing Mannequin: Analyze manufacturing prices, competitor pricing, and perceived worth to determine an acceptable value level. Stability affordability for the audience with the necessity to obtain fundraising objectives. Contemplate tiered pricing choices for various ranges of assist.
Tip 6: Implement a Multi-Faceted Advertising Technique: Leverage a mixture of digital and conventional advertising and marketing channels to achieve the audience. Make the most of social media, e mail campaigns, group partnerships, and native media outreach to advertise the calendar and generate curiosity.
Tip 7: Optimize Distribution Channels: Make use of various distribution channels to maximise attain and accessibility. Mix direct gross sales, on-line platforms, partnerships with native companies, and group occasions to make sure the calendar reaches a large viewers.
Tip 8: Guarantee Authorized Compliance: Analysis and cling to all relevant raffle and lottery laws, tax obligations, and disclosure necessities. Consulting authorized counsel specializing in non-profit fundraising ensures compliance and mitigates potential authorized dangers.
Implementing the following tips contributes considerably to a profitable and impactful fundraising marketing campaign. Strategic planning and execution maximize group engagement and contribute to reaching fundraising goals.
By incorporating these methods, organizations can leverage the “calendar fundraiser decide a date” mannequin to generate important funds whereas fostering group engagement and selling their trigger successfully. The next conclusion summarizes the important thing advantages and takeaways.
Conclusion
This exploration of calendar-based fundraising, emphasizing the “decide a date” mechanic, has highlighted key parts for profitable implementation. Strategic planning encompasses theme choice, prize acquisition, calendar design, date project, pricing technique, advertising and marketing and promotion, distribution channels, winner choice, and authorized compliance. Every component contributes considerably to total effectiveness, influencing participation charges, group engagement, and in the end, fundraising outcomes. Efficient execution requires cautious consideration of the audience, accessible sources, and authorized frameworks throughout the working jurisdiction.
Calendar fundraising gives a singular alternative to interact communities, generate essential monetary assist, and promote organizational visibility. Strategic implementation of the “decide a date” mannequin, coupled with meticulous consideration to operational particulars, maximizes the potential for fulfillment. This strategy fosters group involvement, builds lasting relationships with supporters, and empowers organizations to attain their fundraising objectives whereas concurrently selling their mission and values. The potential for optimistic affect throughout the group underscores the worth and viability of this fundraising technique.